In this information marketing model, the person involved ONLY sells products. They put together products (almost always) within a niche, build at list and then send out offers.
The offers direct people to go to a specific web page, most often called a LANDING PAGE.
This page then SELLS people on the buying that specific product.
To best utilize this model it is sensible to develop additional products to offer people as an upset related to the first product they buy.
When done correctly, this model can work very well.
The key to success using this model is to build a high quality list. Then to make sure that every product you offer DRAMATICALLY exceeds the expectations of the buyer.
IF you do that, then people will continue to buy from you.
Many people use this model successfully.
Read more:
A paper on information marketing
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